About Commercial Photography
Photographers Work Harder Than You Think, And Not Photographing Half As Much As Most Expect
The Glamour Myth
When you think of a professional photographer, what comes to mind? Maybe it’s the image of someone jet-setting around the world, attending glamorous parties, and constantly clicking away in stunning locations. It’s easy to imagine us lounging on a beach in the Caribbean, camera in hand, waiting for the perfect sunset. Or perhaps you picture us rubbing elbows with celebrities, sipping cocktails at exclusive events, and living a life of artistic freedom and minimal responsibility. But let me tell you something: the reality is quite different. As a full-time photographer, I can say with confidence that those glamorous stereotypes are far removed from the truth. The fact is, photography—actual picture-taking—makes up only about 15-20% of my workweek. The rest of the time is spent on tasks that are far less exciting but equally essential to running a successful photography business. Let’s dive into what it really means to be a full-time photographer and why it’s so much more than just pointing and shooting.The Breakdown: A Week in the Life of a Photographer
The Reality of a 60-Hour Workweek
Most full-time photographers work far more than the typical 40-hour week. On average, I put in around 60 hours a week, and that’s not unusual in this field. The misconception that we spend all our time behind the lens couldn’t be further from the truth. In fact, only about 9-12 hours of that week are spent actually photographing anything.The Other 80-85%: What We Really Do
Editing and Post-Processing
Once the photos are taken, the real work begins. Post-processing is where the magic happens, but it’s also where we photographers spend a significant chunk of our time. Each image needs careful attention—whether it’s adjusting the lighting, correcting colors, retouching skin tones, or fine-tuning the overall composition. Depending on the complexity of the shoot, I can spend anywhere from 30 minutes to several hours on a single photo. For example, I once shot a wedding where the lighting was less than ideal, and it took me nearly 10 hours to edit just 100 images. That’s 10 hours of staring at a screen, zooming in and out, and making minute adjustments that most people wouldn’t even notice. But that’s the level of detail required to deliver the quality that clients expect.Business Management
Running a photography business involves a lot more than just taking pictures. There’s the administrative side, which includes everything from invoicing and bookkeeping to managing contracts and dealing with taxes. I spend several hours each week just keeping up with the paperwork, making sure that everything is in order and that I’m on top of my finances. Then there’s client communication. This means answering emails, scheduling consultations, discussing ideas, and keeping clients updated on the progress of their projects. It’s a never-ending cycle of correspondence that, while not glamorous, is crucial to maintaining a professional reputation and ensuring that clients are satisfied.Marketing and Networking
One of the most time-consuming aspects of being a full-time photographer is marketing. Unlike in some professions, where work comes to you, in photography, you often have to go out and find it. This means spending hours each week on social media, updating your website, writing blog posts, and attending networking events to get your name out there. I can’t tell you how many weekends I’ve spent tweaking my website, optimizing it for SEO, and crafting the perfect Instagram post—only to realize that I need to do it all over again the next week. Marketing is a constant, ongoing process, and it’s essential if you want to keep the business flowing.Planning and Coordination
Every photoshoot requires a significant amount of planning and coordination. Before the camera ever comes out of the bag, I spend hours preparing. This includes scouting locations, coordinating with clients on wardrobe and styling, securing permits if necessary, and making sure all my gear is in top shape. I once spent two full days just planning a single shoot, driving around to different locations, checking the lighting at various times of the day, and making sure everything would be perfect. All of this work happens long before the first shutter click, but it’s absolutely necessary to ensure the success of the shoot.The Mundane but Necessary Tasks
Photography might seem like a creative, artistic profession—and it is—but it also comes with its fair share of mundane tasks. Cleaning equipment, organizing files, backing up data, and even managing your workspace are all part of the job. These tasks might not be exciting, but they are essential to keeping the business running smoothly. Just last week, I spent an entire afternoon cleaning lenses and organizing my gear. It’s not the kind of thing that ends up on Instagram, but it’s crucial to ensuring that everything is in top shape when it’s time to shoot.The Realities of the Photography Industry
The “Clicker” vs. Professional Photographer
There’s a big difference between someone who enjoys taking photos as a hobby—a “clicker”—and someone who does it professionally. A hobbyist might only focus on the act of taking pictures, enjoying the creative process without worrying about the business side of things. But for a professional photographer, taking pictures is just one part of a much larger equation. Professionals have to wear many hats. We’re not just photographers; we’re also editors, marketers, accountants, and customer service representatives. The photography industry is highly competitive, and if you’re not handling all these different aspects well, it’s very difficult to succeed.High-End Celebrity Photographers: The Exception, Not the Rule
Yes, there are photographers out there who work with big clients and have teams to handle all the tasks I’ve mentioned. They might spend more time actually shooting because they can delegate the editing, marketing, and business management to others. But these high-end celebrity photographers are the exception, not the rule. For most of us, we’re a one-person show. We do it all ourselves, from start to finish, and while it’s rewarding, it’s also incredibly demanding.Dispelling Myths: No Parties, No Lounging, No Inappropriateness
Let’s address some of the biggest myths head-on. Do we attend lavish parties? Only if we’re working them. Do we lounge around on sets in tropical locations? Not unless we’ve brought our entire office with us. Are we inappropriate with models? Absolutely not. Professionalism is key in this industry, and any behavior that crosses the line not only ruins reputations but also damages client relationships. The truth is, those so-called “glamorous” aspects of photography—if they ever really existed—are not part of the day-to-day reality for most of us. We work hard, we deal with the same stresses and challenges as any other business owner, and we do it because we love the craft.The Challenges of Running a Photography Business
Financial Uncertainty and Irregular Income
One of the biggest challenges of being a full-time photographer is the financial uncertainty. Unlike a regular 9-to-5 job, income can be highly irregular. Some months might be flush with cash, while others can be worryingly dry. This makes budgeting and financial planning crucial—and stressful. For example, I’ve had months where I booked multiple high-paying gigs back-to-back, followed by weeks where the phone didn’t ring at all. Managing this ebb and flow is one of the hardest parts of the job, especially when you have bills to pay and equipment to maintain.Client Expectations and Deadlines
Clients can have high expectations, and meeting them is essential to maintaining your reputation. Deadlines can be tight, and there’s little room for error. Every shoot needs to be perfect, every image needs to be flawless, and every client needs to feel like they’re your top priority. There was a time when I had to deliver a full gallery of edited images within three days of a wedding. That meant pulling an all-nighter to get everything done on time. The pressure can be intense, but it’s part of the job, and it’s what keeps clients coming back.Continuous Learning and Adaptation
Photography is an ever-evolving field. New technologies, techniques, and trends are constantly emerging, and it’s crucial to stay ahead of the curve. This means investing time and money in continuing education, whether it’s taking workshops, attending conferences, or experimenting with new equipment and software. I’m always learning, always experimenting, always pushing myself to improve. It’s one of the things I love about photography, but it’s also one of the most demanding aspects of the job.The Rewards Beyond the Glamour
Creative Fulfillment
Despite the challenges, the creative fulfillment that comes from being a photographer is unmatched. There’s nothing quite like capturing a moment in time, creating something beautiful, and knowing that your work will be cherished for years to come. Whether it’s a bride seeing her wedding photos for the first time or a client thrilled with their new headshots, the satisfaction of knowing that you’ve made someone’s day is worth all the hard work.Building Client Relationships
Another rewarding aspect of photography is the relationships you build with clients. Many of my clients have become friends, and it’s a privilege to be a part of some of the most important moments in their lives. For instance, I’ve photographed multiple milestones for the same family—from engagements to weddings to baby portraits. Being trusted to capture these moments is incredibly fulfilling, and it’s one of the reasons I love what I do.Personal Growth
The challenges of running a photography business also lead to personal growth. I’ve become more resilient, more resourceful, and more adaptable because of the demands of this job. Every setback is an opportunity to learn, and every success is a reason to keep pushing forward.Conclusion: Appreciating the Work Behind the Lens
Photography is a passion, but it’s also hard work—a lot of hard work that goes unseen by most people. The glamorous image of the carefree photographer is just that: an image. The reality is far more complex, with hours spent on tasks that have nothing to do with taking pictures but everything to do with running a successful business. So the next time you see a beautiful photograph, remember that it’s the result of much more than just a click of the shutter. It’s the product of countless hours of planning, editing, marketing, and hard work. Photographers do far more than people think, and we deserve a little more appreciation for everything that happens behind the scenes.If you’d like to chat with us… Call us at 01842 267567
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