Customers scroll fast. They don’t read every description. They don’t analyse ingredients.

They look.
They decide.
They order — or they move on.

Professional food photography isn’t a luxury. It’s a sales tool.

The Evidence Is Clear: Better Photos = More Orders

Across UK delivery platforms:

• Restaurants with photos are significantly more likely to have items added to basket.

• Deliveroo data shows professional imagery can increase overall orders by 24–25%.

• Uber Eats metrics indicate 20–35% uplift in order volume and value.

• Strong visual content also improves visibility within platform algorithms.

Why?

Because customers want certainty. They want to see what they’re buying. Especially when there’s no storefront.

When your food looks fresh, generous and professionally presented, perceived value rises — and so does average spend.

Professional Food Photography That Pays for Itself

At Thetford Photography, we specialise in food and beverage photography for takeaways, restaurants and delivery kitchens across London and the East of England.

With experience in the food and advertising industry since 1992 — including work with major restaurant groups such as Greene King — we bring commercial-level standards to independent businesses.

This is not “mates with a camera.”

This is structured, professional, conversion-focused photography designed to increase your revenue.

Learn more here:
www.thetfordphotography.co.uk/food-and-beverage-photography

What You Get (Typically Under £1000)

Most shoots come in at under £1000 and include:

• 10 hero shots (best sellers, signature dishes)

• Approx 30 additional food images

• Professional lighting and styling guidance

• Full commercial retouching

• High-resolution delivery

• Optimised files for delivery platforms and web use

• Commercial usage included

Around 40 professionally edited images — enough to transform your entire menu presentation.

Why You Can’t Compete Like McDonald’s — But You Don’t Need To

Global brands like McDonald’s invest tens of thousands into large-scale productions involving stylists, art directors, producers and multi-day studio shoots.

You don’t need that.

But you do need:

• Clean, controlled lighting

• Consistent colour and presentation

• Proper composition

• Authentic representation of your real food

That’s what creates trust.

And trust converts.

The ROI: How Quickly Does It Pay Back?

Let’s use simple maths.

Average order value: £20
200 orders = £4000 turnover

With a conservative 25% uplift:

That’s an additional £1000 revenue.

So once you’ve generated around £4000 in additional sales, the shoot has effectively paid for itself.

Example – Busy Outlet

100 orders per week at £20 = £2000 weekly turnover
25% uplift = £500 extra per week
ROI in approx 2–3 weeks

Example – Smaller Outlet

50 orders per week at £20 = £1000 weekly turnover
25% uplift = £250 extra per week
ROI in approx 4–6 weeks

After that?

It’s ongoing uplift. Every week. Every month.

Unlike ads, photography doesn’t switch off.

AI vs Real Photography – What Actually Works?

AI tools can enhance images — adjusting lighting, clarity and colour.

But purely AI-generated food that doesn’t match what customers receive can:

• Damage trust

• Increase refund requests

• Trigger negative reviews

• Risk platform policy issues

Research shows many consumers can’t distinguish AI from real imagery — but they absolutely notice when the delivered product doesn’t match the photo.

Our approach:

Photograph your real food properly.
Enhance it professionally.
Keep it authentic.

Authenticity builds repeat customers.

Why Experience Since 1992 Matters

Commercial photography isn’t just about pressing a shutter.

It’s about:

• Understanding buyer psychology

• Knowing how food behaves under light

• Working efficiently around your service hours

• Delivering consistent brand presentation

• Protecting your reputation

We apply commercial advertising standards to independent businesses — at realistic budgets.

That difference shows in the final images.

Stand Out in Crowded Menus

On delivery platforms, you’re competing against:

• Poorly lit mobile phone photos

• Over-saturated filters

• Inconsistent menu imagery

• Stock or unrealistic AI images

Professional photography immediately positions your business as:

• Higher quality

• More trustworthy

• More premium

• Worth the price

Customers often choose what looks better — even when it costs more.

An Asset, Not an Expense

Your images will work across:

• Just Eat

• Deliveroo

• Uber Eats

• Your website

• Social media

• Printed menus

• In-store marketing

They continue generating revenue long after the shoot day.

That’s why professional photography is one of the lowest-risk, highest-return investments available to a takeaway business.

Ready to Increase Sales?

If you operate in London or the East of England and want to:

• Increase order volume

• Improve average spend

• Raise perceived value

• Stand out from competitors

• Build long-term brand credibility

Let’s talk.

Visit:
www.thetfordphotography.co.uk/food-and-beverage-photography

Or call now to discuss your menu, goals and get a tailored quote.

A short conversation could lead to months — even years — of increased revenue.

Under £1000.

Around 40 professional images.

Potential 25%+ uplift in orders.

Stop competing on price.
Start competing on perception.

Call today and let’s discuss how professional food photography can grow your delivery sales.