On a recent trip to Scotland, I came across these Border biscuits and after finishing off some others had an idea to put a spin on a Border biscuits shoot. Obviously, Border haven’t been going that long as on the packet it states established in 1984 but the design and traditional nature of the biscuit seemed ideal.
So my intention was to position them as a trusted traditional brand with heritage and convenience for snacking at a break.
These are small, lightweight, and convenient option to carry in a pocket wherever you travel. This would be ideal for flights, hiking, walking or picnics etc. These can be cliched ideas and done by so many others that although a seemingly obvious concept needs to be done in a unique manner.
So, the initial step was to firm a direction and source props which worked with the concept. So to embody the outdoors a map and compass demonstrate the great outdoors. The enamelled steel mug of tea compliments the biscuits and gives a more outdoors and resting feel, preferable to a ceramic mug which definitely gives a home feel. Lastly, two variants of the biscuit range, both easily transportable if you’d gone for a walk etc. and the two I had left.
The initial idea worked but a modern digital image lacked the personality, although clearly what was intended, lacked warmth and appeal.
The obvious choice was to remove the colour and transform the image into a mono (Black and White) image, boosted the darker tones to give an older feel to the image. Although this was closer to the feel required was taken too far for the concept and lacked the colour to bring it to life.
The final direction was to give the feel of an older camera, a highly traditional look and feel which embodied nostalgia and memories, even if not 100% accurate to physical dates.
The finished piece was edited to a traditional World War 2 theme as is in an RAF briefing room or 1940s-50s walking or hiking picnic. The traditional feel of the shot gives warmth and nostalgia whilst letting the product draw your attention. The props give a homely, traditional feel to the images whilst not dominating the shot. Having a shallow depth of field helps to draw the attention directly to the product. The logo is deliberately obscured slightly to increase the intrigue and get a more deliberate look from the viewer. Obviously, if a client demanded the logo be more prominent this could be done but on this occasion, I decided to be less overtly sales and brand orientated.
I hope you like them and feel I captured something worthy of publishing here, clients are always asked to be involved and contribute to the finished results. As this was a personal project and not commissioned by Border I had the freedom to be less commercial.
A little fun for a damp Tuesday and a lovely set of product photos with a twist.
Going to consume a couple of packets of fine Scottish biscuits with a mug of tea now as hate to see them go to waste.